|
IMPORTANT: Before you listen to the call, be sure to
check-out the overview video of Pay-Per-Click search engines at:
http://www.platinummillennium.com/AffiliateVideo.html (Video #
1).
I. Briefly Go Over The Basics
1. What pay-per-click search engines are and why
they're so powerful.
2. About Google AdWords, Yahoo/Overture, MSN AdCenter.
A. Why we're mainly focusing on Google AdWords
during this call. Google is unique because they don't
base the rankings only only on how high you bid.
3. What keywords are and why they're so important
A. Keyword tools
http://www.WordTracker.com
http://inventory.overture.com
http://freekeywords.wordtracker.com/
https://adwords.google.com/select/KeywordToolExternal
4. It's all about using relevant keywords, ads relevant
to those keywords, and relevant landing pages to close the sale.
II. Advanced strategies to succeed with Google AdWords
1. Why you should organize your keywords into multiple
Ad Groups
Example of separating Ad Groups based on main keywords:
|
Ad
Group # 1 |
Ad
Group # 2 |
Ad Group # 3 |
|
Music Marketing |
Music Promotion |
Sell Music |
|
Online Music Marketing |
Online Music Promotion |
Sell Music Online |
|
Music Marketing Technique |
Music Promotion Technique |
Selling Online Music Techniques |
|
Internet Music Marketing |
Music Promotion Strategies |
Selling Online Music |
When brainstorming keywords, be sure that you don't settle with
just a small amount. You potentially want hundreds, even
thousands of keywords. It all depends on how many targeted
keywords there are related to the product you're promoting.
2. Types of keywords
https://adwords.google.com/support/bin/answer.py?answer=6324
Broad Match - Music Marketing
Phrase Match - "Music Marketing"
Exact Match - [Music Marketing]
Negative Keywords:
-Music Listening
Keyword Wrapping Tool:
http://www.mikes-marketing-tools.com/adwords-wrapper.html
-- This tool allows you to input all of your keywords and get
them put into phrase and exact match format. You most
likely want to start by inputting all types of keywords in your
Google account. Then, if you find a broad or phrase match
is not effective, then you can eliminate them and still have the
exact match, which may produce results.
3. Content network -- What is it and how to make it
work!
A. Image Ads
See samples of image ads at:
https://adwords.google.com/select/imagesamples.html
B. Site Selection Tool
4. Bidding strategies
III. Landing Pages
1. What is a landing page?
A. Pre-sell page
B. NameSqueeze page
See example we use:
http://www.theindustryyellowpages.com/
2. What is a conversion rate and why is it important?
3. The importance of testing ads and landing pages (it
can make or break your campaign).
A. Variables you can test in your ads
Dynamic Headlines: {KeyWord:YourDefaultHeadline}
B. Variables we already test and you can test in
your customer landing pages.
4. What are minimum bids and how you can best deal with
them
IV. Q & A with any remaining time.
You can ask any questions you have during this time. You
can also email me with your questions at:
Hans@PlatinumMillennium.com. |